We have FIVE senses, why not use them all?

http://media.guardian.co.uk/marketingandpr/story/0,,1698317,00.html
As a basic proposition, this seems to be absolutely make sense, although Mr Phillips does overdo the criticism of the dominance of visual media - it is most of our sensory input, so it seems to make sense to use that.
And Starbucks, and many stores before them, have been using control of muzak to influence or moods in-store for a long time.
But there's a hidden bear trap for anyone seeking to use smells and sounds to tap into our emotions — customers may perceive these media as a covert means of manipulation analogous to the (banned in the UK) use of subliminal images (one frame out of 24 per second with a call to action) in films and adverts.And that would have the opposite effect to that intended — making you mistrust the brand!

New year, new blog!

Well it's a new year and by the end of it I hope to have successfully “transitioned” into the wonderful world of marketing.
And this blog is part of my campaign to make that change.
How? Well, by letting any and all marketing folk who read it see what I know and what I can do — as far as you can within the confines of a blog in a little corner of cyberspace.
Will I succeed? Who knows. But watch this space to find out.
And PLEASE, if you fancy debating anything I say here, make a comment and we can talk about it.
Alan : )