Peter Day is one of the few journalists who, if I come across something by them by chance, I have to sit up and take notice (the others include the BBC’s John Simpson, Evan Davis, Mark Urban and Charles Wheeler).
Why? Because they are all experts in their fields and each can take a deep and insightful analysis of a subject and make it fascinating and entertaining or informative, or both.Aside from doing the excellent Radio 4 business programme In Business, Peter Day writes an occasional column on BBC News Online called Work In Progress about business issues. The following article is typical of his great work and a valuable lesson on the importance of managing consumers’ expectations.
http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/4702995.stm
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