Wednesday, May 25, 2011

Fergie must learn some PR



http://www.holdthefrontpage.co.uk/2011/news/editor-hits-out-at-pathetic-fergie-over-bid-to-ban-journalist/
Like most observers of football I greatly admire Sir Alex Ferguson’s record as a footballer manager. But he should leave managing the side’s PR to someone else.
Trying to ban a reporter who asks an awkward question (in fact it wasn’t nearly as bad as you would think from his reaction) only throws petrol on an ember and therefore certainly isn’t a good way of managing the reputation of the club.
If he wants to manage his players in that kind of way that’s between him and the club, but relationships with the media have to allow full and frank exchanges in a professional manner. If you don’t like a question, do your best to answer it and move on. And don’t shoot the messenger.

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