Late adopters may be more important than you think

http://www.wired.com/magazine/2010/05/st_thompson_technophobes/
I thought it worth sharing this piece by Clive Thompson on the possible role of late adopters, as opposed to the much-vaunted early type, in the success of new products.
The argument certainly seems cogent and the addressable market is pretty big.
But how do you convince the laggards that it’s time to upgrade? Find out what can you make your new thing a tipping point for them. And see if you can work out when they, as a group, last splurged on leapfrogging to the latest thing.
As he says, early adopters make up their own minds. Marketing to everyone else could do your marketing ROI a power of good if you can come up with the right sticky message and use mavens and connectors to get it to the late folks.